AbleAnalytics (AA), a healthcare-focused subsidiary of Greencross Biopharma, specializes in leveraging AI and Big Data to develop innovative solutions in the healthcare sector. Their flagship platform, Broccoli365, was initially designed with a focus on Remote Patient Management (RPM).
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However, this RPM-centric approach led to challenges such as patient disengagement after basic care and inefficiencies in medical assistants’ workflows due to manual processes. Recognizing these issues, AA transitioned Broccoli365 to a “customized healthcare” platform with the release of version 2.0. This upgrade introduced features like consultation services, tailored educational resources, enhanced communication tools, and remote care options such as video calls.

These enhancements aimed to expand patient access, streamline medical assistants’ workflows, and provide personalized services, thereby laying the foundation for a comprehensive total healthcare platform that bridges the gap between routine care and individualized health management.

The Broccoli365 platform faced significant limitations as it was primarily RPM-oriented, often causing patients to drop out after receiving basic care without addressing their broader healthcare needs. Medical assistants (MA) relied on time-consuming manual processes, such as making phone calls and repeatedly selecting each patient to check for pending tasks. Moreover, the platform’s workflow was not designed to support scalability, posing challenges for product expansion and the integration of new features. These issues emphasized the need for a more efficient and user-focused system.

To address workflow inefficiencies, we developed an intuitive dashboard for MAs, prioritizing key patient information to reduce manual tasks and redundant workflows. The new design allows MAs to quickly access critical data, such as patient care status and tasks, improving efficiency and usability. Additionally, we expanded the services into Chronic Care Management (CCM), enabling patients to manage long-term conditions more effectively. This shift complemented the platform’s existing RPM features, which focus on a broader range of health conditions, by providing targeted support for chronic health needs. These enhancements laid the foundation for a more efficient, scalable, and patient-centered system.

During the initial phase, our primary focus was on actively engaging with user feedback surrounding the Broccoli 1.5 version. While our approach did not include formal user research methodologies, our iterative process of collecting and analyzing user comments and suggestions following the release of version 1.5 provided valuable user insights.
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A key insight that emerged was the need for MAs to identify and prioritize urgent tasks quickly. This feedback highlighted the importance of visual hierarchy and intuitive workflows, which became central to our design approach. By addressing these concerns, we aimed to create a platform that supported MAs in managing their workloads efficiently while improving the overall user experience.

During the design phase, I focused on turning conceptual ideas into practical design solutions. I started by sketching initial layouts to define the screen structure and key interactions. Low-fidelity wireframes helped prioritize user navigation and overall flow without getting distracted by visual details, while high-fidelity wireframes refined functionality and interactions. I worked closely with engineers to implement the designs, incorporating their feedback on technical feasibility and performance. Their insights ensured the final product was both user-friendly and technically robust.

Throughout the design phase, I concentrated on addressing MAs’ feedback to improve efficiency and reduce cognitive load. Prioritization of information was a central focus, ensuring the most relevant details, such as care time and patient progress, were prominently displayed.

To meet the need for task prioritization, we introduced a color-coded indicator system for care time:

Additionally, we emphasized visual hierarchy to ensure critical elements, like urgent notifications, were easy to spot and aligned with MAs’ workflows. These design choices streamlined task management and enhanced usability.

To ensure consistency and adherence to the established design language, I meticulously crafted a comprehensive style guide for the engineers, which included standardizing components, making a guideline for spacing for different screen sizes, updating the color palette that did not deviate from the brand’s characteristics, and chose typography.

Due to time restrictions,  we were not able to conduct final usability testing as the engineering team worked side by side as I was designing each screen.

Improving Documentation Skills
‍One of the key challenges I faced was learning how to document my design work effectively. There were communication gaps with the engineering team, as I lacked a clear reference for how designers and engineers had collaborated in the past. Despite this, I worked to bridge these gaps and adapt to their expectations, improving my ability to communicate design details clearly and concisely.
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Adapting to Korean Work Culture
‍Working within the fast-paced Korean work culture taught me valuable lessons about balancing speed and quality. A common approach was to present as much information as possible on limited screen space, prioritizing quick access to data over traditional UX principles of simplicity and minimalism. While this might be seen as poor UX practice in some contexts, it made me reflect on the importance of understanding cultural nuances and user satisfaction. If users find the design effective and are happy with the result, should it still be considered bad design? This experience broadened my perspective on how cultural differences can influence design decisions.