AbleAnalytics (AA), a healthcare-focused subsidiary of Greencross Biopharma, leverages AI, Big Data, and IT technology to drive innovative solutions in the healthcare sector. At the heart of its efforts is Broccoli365 v2.0, the company’s flagship project.
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Broccoli365 v2.0 redefines healthcare by transitioning from reactive care to a “customized healthcare” platform. It incorporates consultation services, tailored educational resources, enhanced communication tools, and remote care options like video calls.
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This transformation expands patient access, manages diverse rosters, and leverages data to deliver personalized services, ultimately laying the foundation for a Total Healthcare platform that bridges the gap between routine care and individualized health management.

During the initial phase, our primary focus was on actively engaging with user feedback surrounding the Broccoli 1.5 version. While our approach did not include formal user research methodologies, our iterative process of collecting and analyzing user comments and suggestions following the release of version 1.5 provided valuable user insights. Furthermore, we facilitated in-depth in-person interviews with select users to gain a comprehensive understanding of their interactions and experiences with the platform.

During the design phase, my focus was on translating conceptual ideas into tangible design solutions. I began by sketching initial layouts and envisioning the screen's structure and key interactions. Utilizing both low and high-fidelity wireframes, I emphasized the overall flow and functionality of the screens, ensuring seamless navigation and intuitive user experiences. Collaborating closely with our engineering team, I facilitated the implementation of the design solutions, taking into account their valuable insights on technical feasibility and functionality.

The wireframes illustrate early-stage designs for the CCM feature, which integrates care plans, patient history, and electronic health records. These sketches highlight

To ensure consistency and adherence to the established design language, I meticulously crafted a comprehensive style guide for the engineers, which included standardizing components, making a guideline for spacing for different screen sizes, updating the color palette that did not deviate from the brand’s characteristics, and chose typography.

Due to time restrictions,  we were not able to conduct final usability testing as the engineering team worked side by side as I was designing each screen.

Improving Documentation Skills
‍One of the key challenges I faced was learning how to document my design work effectively. There were communication gaps with the engineering team, as I lacked a clear reference for how designers and engineers had collaborated in the past. Despite this, I worked to bridge these gaps and adapt to their expectations, improving my ability to communicate design details clearly and concisely.
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Adapting to Korean Work Culture
‍Working within the fast-paced Korean work culture taught me valuable lessons about balancing speed and quality. A common approach was to present as much information as possible on limited screen space, prioritizing quick access to data over traditional UX principles of simplicity and minimalism. While this might be seen as poor UX practice in some contexts, it made me reflect on the importance of understanding cultural nuances and user satisfaction. If users find the design effective and are happy with the result, should it still be considered bad design? This experience broadened my perspective on how cultural differences can influence design decisions.